#YellowFellow

What is #YellowFellow?

#YellowFellow is an award winning CRY campaign that mobilizes citizens to raise awareness for every child’s right to a happy childhood.

Launched in 2018, the campaign is a fun yet meaningful engagement activity where the public is encouraged to show their support for India’s children by becoming a #YellowFellow.

How Do I Become A #YellowFellow?

All you have to do is wear/use yellow socks in a unique, creative or quirky way and post a photo of yourself on social media tagging CRY and using the hashtag #YellowFellow.

Don’t have yellow socks? Just use CRY’s exclusive #YellowFellow augmented reality photo filters on Facebook or Instagram. We promise you, they’re a lot of fun too!

Why Socks?

The idea of using socks as the object association for the campaign is representative of the joy of a happy childhood. It brings the idea of ‘standing up for children’ alive in a very literal way!

The Story So Far

The campaign has reached 4.3 Crore people across India and witnessed unique participation by 4150+ people including 90 celebrities and influencers!
CRY successfully broke the Guinness World Record in November, 2018 for the maximum number of people wearing yellow sock puppets as CRY #YellowFellows in a single location! We broke it…for our children!
#YellowFellow has become one of the most talked about social campaigns and also won an award for ‘Best Multi-Channel Campaign By An NGO’ at the MCube Awards 2019!